Do you feel that you’ve been sending the same email contents over and over again?
If you bore your audience with your emails, there’s no way they are going to open your next email promotions.
When email marketing used properly, it will build some sort of special relationship with your audience which made the decision to buy from you easier for them.
In fact, most of my clients are the results of me sending regular emails that made them trust and hired me.
A simple formula you can follow when writing an email is to make your email 90% contents and only 10% pitching your products.
Here are 73 interesting email ideas that I compiled for Fitness eCommerce businesses that you can use for your next email promotion:
Share a quick actionable tip that they can do today. For e.g. 5 pushups variations you can do right away.
Share what’s going on in your business, or in the fitness world. Perhaps you can share stories on whether GSP is going back to the ring for Gregor?
Share with your audience that news clips from top leaders in the Fitness industry.
4. Industry Research
Do a quick research in the Fitness world to see what’s going on. Subscribe to your favorite fitness magazines or look for some academic journals on Fitness and share your findings
5. Show conversations with readers
If it’s not confidential, take a screenshot of your conversation with your customer and show it to your email readers. It could be a question on your products or services. Great way to build trust.
6. Content excerpts
Take a piece from your blog and share it in your email. And talk more about it. Works well especially if you had produced a ‘Lists Of’ Contents.
7. New Blog post
The best place to promote your new blog contents is your audience. Share your new stuff with your email subscribers.
8. Recycle blog post
Just go through your blog post, and share it with your readers.
9. Popular blog post
Try this once in awhile, your popular blog post.
10. Guest blog post
If you have people posting on your sites, share it to the email audience. Or when you had written a guest post for other websites.
11. Interview-based post
Share your interviews or people you had interview. Snip bits or the full stuff.
12. Evergreen contents - yours or others
You got a favorite content? Perhaps it’s the famous Arnold book.
Have your favorite podcast? Share it with your audience.
14. Case studies
Sharing a case study is one of the best way to prove to people that you have great stuff.
Got an ebook of your own? Don’t be afraid to re-share it cause your readers might lose it or have not read it yet. Even better, if it’s paid, sell it and make some cash.
16. Compilations of articles
You can compile 5-10 articles you found on the internet and share it with your audience. Best if you pick a specific topic and find 5-10 best articles written on it. Your audience will thank you for this.
17. Articles from other host
If you don’t want to find 5-10 articles, sharing just one article can do the trick! Plus it’s fast to do this.
18. Links to resources
You can set up a page on your website where you compile links of your favorite blogs. Once in awhile - lead your readers to this page.
19. Links to tools
Share some workout tools that you used. Perhaps those punch bags, jump ropes you prefer or the interval timer that you use.
20. Links to softwares/apps
If it’s some digital stuff, share it to them. Sometimes, most apps will give you bonus when you share their fitness apps.
21. Review of tools/softwares
Don’t just share it, but have a review on it as well.
22. Talk to influencers
Try talk to influencers in your field asking questions that your customer wants to hear. It’s one good way to develop connection with the influencers too!
23. Links to communities
If you have set up your own community like a Facebook Group, share it with your audience so you can have better interactions there.
24. Blog comments
Other than email replies, if you have questions on your blog, share your answer or the statement to your email readers and talk about it.
If you received the same questions over and over again, write an email about it and address it to all your audience.
26. Weekly roundups
If you send regular emails like 4-5 times, you can round up the end of the week on what was your previous contents and share some more insights that you haven’t thought of before.
Demonstrate how to use your products or some of your services contents
28. Industry predictions
Do some research to predict what’s going to happen in the future in the Fitness market. New social media platforms? New trends?
29. Top lists
Share your top 5 blogs, or any lists with your readers.
30. Book recommendations
Have a favorite Fitness book? Or the new fiction you had just read? Share them!
31. TV and movie recommendations
Do you watch the new series of Luke Cage? Then share with your readers and tell them how to get that kind of body!
32. Documentary recommendations
Some segments of your readers will appeal to a documentary more than TV series or movies. Share them too.
You can go to youtube, create your own playlist or simply list down your top 5-10 workout songs! or cooling down songs.
34. Gift Ideas
You can suggest some of your cool stuff as gift ideas, use this towards the holiday like the New Year where people are ready to change their bodies with their new resolutions.
35. Data visualization
If you have interesting statistics, create a graph or a pie chart to demonstrate to your readers.
Even better, use infographics to represent data as well as lists. Infographics are easier to consume.
37. Image quotes
One quick way to shoot an email, look for an image with a quote, and start talking about it in the email.
38. Fan/customer photos
If you have your customers showing their transformation pictures or picture of them enjoying your products, share it with your other readers.
39. Action shots of your products/services
If you yourself have a picture of using your own products or doing your own workout, video or take a picture of it.
Laughter is the best medicine. Find those funny memes on Chest Day or Leg day. It’ll break a laugh and build relationship.
41. Cat pictures
Seriously. Cat pictures are cute. Have you watched Shrek?
42. Comic Strips
This is very entertaining. Find a quick funny comic strip that you can relate to and talk about it.
43. Motivational Images
Show pictures of transformations plus quotes. One interesting subject to talk about. Especially on a Monday.
Take advantage of the moving features of GIFs and relate it to your readers.
45. Vine Clips
Or look for that funny “Monday is International Chest Day!” It’ll break a laugh and build relationship with your audience.
46. Youtube Videos
Too many things you can share, you can share motivational stories or some workout variations.
47. SlideShare presentations
Or look into some presentations made in the Fitness field of study and share it.
Polls are one easy way to get your readers to interact. You can make a poll on the content you are going to deliver, or what kind of problems they are facing
Asking question is a more specific approach to get your readers thinking and asking what they really wanted. Great way to do some quick market research.
Ask readers to pick between what kind of contents or new product creation in the future.
51. This or That?
Do the ‘this vs that’. Great way to engage your readers.
52. Caption this photos
This is fun. Reader’s digest does this for every publication. Find a picture and let your readers create some funny and interesting captions.
53. Prediction games
Ask your readers to what they think about the industry’s future.
54. Fill in the blank…
Make a blank statement and let your readers fill it up. E.g. “I want to…”
55. Request for contents
Other than asking questions, you can straight away ask what kind of contents your readers want to get.
56. Opinions on public posts
Share your opinion on a public post (not directed at you) and tell your readers what you think, and ask them what they think about it as well.
If you’re feeling good or have leftover stocks and you feel like giving it away, run a contest. Ask your readers to share it. One good way to build a list.
If you’ve just watched Kevin Hart show, you might wanna share it with your readers and break a laugh.
Share stories that you think your readers will appreciate. In fact, I use stories in all my emails. People relate to stories. Make use of it.
60. ThrowBack memories
Share pictures of when you just started the business or before you did your transformation.
61. Celebrity’s life
Imagine you are in the life of a certain celebrity. This was meant to be engaging and humorous. Role play people!
62. Behind the scene looks
Share bloopers of you recording your youtube videos or some pictures of the team doing the work.
63. Desk shares
Share how your office desk looks like when you were writing your email.
64. What’s on your mind post
One quick random way to post an email. In fact, you can ask back your readers what’s on their mind. You’ll hear some funny stuff.
65. Milestone celebrations
Perhaps it’s your 10 years in the business or your newborn daughter? Share it!
Don’t be afraid to share reviews about your products to your other readers. You might receive an email for another good review!
Ask for testimonials from your readers and share it.
68. Business news
Got new products coming? Or new collaboration? Share it!
69. Sneak peeks
Even better, show off that new chapter of your ebook or the trailer of your new workout program.
70. Customer interview
Get your customers to go on a quick chat with you, and let them share what they think about your products!
71. Rival comparison
Bold but will be very effective. If you have flaws in your products, don’t worry about it. It shows how truthful you are.
If it’s one of your reader’s birthday or a new transformation, give them a shout-out!
73. Thank you!
One best way to show appreciation to your readers is to say thank you for whatever reasons. It will build relationship and trust. They will appreciate you for it.
All the tips above should help you write interesting email contents.
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