How many emails do you receive every day?
According to DMR, an average worker receives 121 emails a day.
That means you have to compete with other 100+ other emails every time you sent an email!
How can you battle these other 100+ emails and win your readers attention?
The only way to stand out from the other 100+ emails is to win attention through your subject line.
Here’s a research made by Neil Patel on the most important thing about email marketing:
So you need to get your reader’s attention from your subject lines.
That’s the only way to get your emails opened.
If you are suffering from low email open rates, then spicing up your email subject lines could be the solution for you.
Spice-Up Your Email Subject Lines With These 11 Tips:
#1 Use Curiosity
If your friend gave you a present for your birthday. All wrapped in a big box and it feels heavy. Don’t you feel curious and dying to know what’s inside? You might ask “Hey, what’s inside?” even before opening it. Curiosity kills!
That’s just an example of how curiosity works. There are lots of psychology at play when using curiosity kind of subject line. It makes you itch and want to know what’s inside the email.
Which then will lead to people opening your email. John Caples mentioned in his book ‘Tested Advertising Method’ that curiosity is a powerful selling tool. Here are some examples of curiosity-driven subject lines:
Don’t Buy These Supplements From Bodybuilding.com!
Don’t Go To The Gym Until You Watch This Video
3 Reasons Why You’re Not Losing FATS!
Will Push-Ups Every Night Gives Me A Bigger Chest?
How Often Should You Train Your Abs?
#2 Mention The ONE Benefit
This one is pretty simple, fast and easy to come up with. All you have to do is to mention the ONE benefit of your products or services in the subject line.
One simple way is the ‘How To’ subject line. Here are some examples:
How To Lose 12lbs In 3 Weeks Safely
How To Grow Your Chest Muscles Fast
How To Get 6 Pack Abs With No Diet
How To Workout At Home And Still Get Results Like Professional Bodybuilders
How To Build A Complete Home Gym Under $50
For the sake of examples, I added some ‘Punch’ after every benefit. Take ‘How To Lose 12lbs In 3 Weeks Safely’. I can still get away with ‘How To Lose 12lbs in 3 Weeks’. But I added some extra punch to make the subject line more interesting.
The idea here is to answer the question:
“What do your readers want?”
The benefits will be different for each of your products or services. It will make a great email idea when you are able to list down all the benefits of your products and services. And saves your time coming up with subject lines too!
#3 SHOCK! Your Readers
Shocking your readers with extreme statements is a different level of curiosity. That’s why it really works. But don’t overdo this as your readers will notice and gets tired out of it.
Askmen.com really does create shocking and intriguing email subject lines which can make a good example. The most shocking email subject line from Askmen.com in my opinion is this:
Free Weed At Trump's Inauguration + America's XXX Habits and Strippers At A Funeral?
I’ll be thinking “Free Weed at Trump’s Inauguration? And strippers too?”
Since people scan through subject lines real fast, people might think that there will be free weed at Trump’s Inauguration plus strippers!
Extra tip: You can use the + sign when you have more than one thing to announce in your email.
However, I would stick to tips #8 Short & Sweet but there’s no harm in trying to do longer email subject lines.
#4 Challenge Your Readers
If your readers have some kind of belief towards one way of doing things, then challenging their beliefs will make them curious or even furious that they will open the email.
Let’s take a quick example from ATHLEAN-X:
You’ll Be Sore in 6 Minutes… (SHOULDERS!)
If you’ve been working out… there’s no way you are going to believe that you are going to be sore in just 6 minutes upon entering the gym. It took at least 30 minutes to be completely sore.
You’ll probably laugh and challenge what Jeff (ATHLEAN-X) are trying to say to you.
The idea here is to CHALLENGE your reader’s thoughts with a SHOCKING statement.
#5 Use Numbers
Using numbered lists is a very popular approach for viral blog posts which you can use on email subject lines. If there are 7 ways to do things, I would want to know what the 7 things are.
Here are some examples:
5 Ways to Improve Muscle Gain
7 Ways to Lose Weight
3 Pushups Variations You Need To Know
Another way to use numbers is by showing statistics. It shows that the claims are true and you are being specific and people tend to believe it. For examples:
Proven Way To Lose 30lbs In 28 Days Safely Without Any Harmful Drugs!
276 People Had Transformed Their Body Using This Method. Do You Want To Be The 277?
How To Do 100 Pushups In A Clip
#6 Mention Celebrities, Athletes & Authorities In Fitness
When you mentioned the big players in fitness, instantly it will make your subject line much more interesting and stands out from the rest.
It’s like some kind of endorsements towards the celebrity, but it will make people open the email because you mentioned the big names.
Here are some examples on how to mentioned the big names in your subject lines:
Vince DelMonte’s Secret Warm-Up Never Revealed Before
Vin Diesel’s Chest Routine For Fast & Furious 8
Dwayne Johnson’s Secret Squat Technique For Explosive Jumping Power
Mike Tyson’s Knockout Punch Drill
Usain Bolt’s Secret Training Routine Leaked
Of course you have to share the Usain Bolt’s secret training and explain how you get it. If you fail to explain yourself, your readers won’t trust you and won’t open your emails ever again. So be careful when using this tactic.
#7 Ask Questions
If you run out of things to email, try asking questions. It’s a good way to build relationship with your readers. Not only that, it’s like a market research. They will tell you what they want and need. So you can use whatever information they told you and connect it with your products or services.
Some ideas on things to ask:
What’s YOUR one single biggest challenge when it comes to losing weight?
Do you prefer Indoor or Outdoor to exercise?
How long do you usually do your cardio?
Did you know the myth about the “Batman” push-ups?
How many push-ups a day can you do?
#8 Short & Sweet
If you write a short email subject lines, it’ll be easier and faster for your readers to grab. That means, there’s a high probability it will get your reader’s attention. Remember, your subscribers are so busy and are always distracted when checking their emails.
In fact, a simple “Hello”, “Hey” or “Hi” works well as a subject line. Try to keep your email subject lines less than 9 words.
Take a look at my client’s welcoming email:
It has 48.4% open rate.
The subject line is “Hello <first name> :)”
The reason why this work is because it’s short, fast and personal.
#9 Avoid Overused Sales Word
Avoid using words such as Free, Discount, % Off and [REMINDER]. Those words are boring and your subscribers had seen it countless times. In fact multiple times every day! It makes your emails looks like promotions and you are selling something.
Remember, people don’t like to be sell to. It’s annoying to see % OFF all the freaking time. Start delivering some value using the email subject lines tips above.
However, you can use these sales words once in awhile. It will really make your discounts seems real, scarce and a pretty good deal!
#10 Use Personalization
Using personalization will make your readers feel that the email was written for them. Even though your readers know it’s automated, it will still give that personal feeling.
Other than using your subscriber’s first name, you can use the name of cities or country your subscribers are in. Here are some examples:
Dean, have you tried these pushups variations?
Bootcamp in NYC this week. You coming?
We’re coming to Singapore next month. See you there?
Here’s this month workout routine for you John
Chris, do you run every day?
#11 Seasonal Subject Lines
This is a great way to build relationship with your readers as it shows your readers that you are up to date. It tells people you are not just writing some automated emails and keep sending promotions.
Here are examples of holiday email subject lines:
Merry Christmas to you!
Happy Eid Mubarak To You!
Happy Chinese New Year!
This is one great way to connect with your readers especially when you mentioned these specific holidays. It shows you are a business who respects and are aware of these special day.
You can as well play around the seasons. Here are some examples:
4 weeks left to summer. Are your body summer-ready?
How to stay in shape this winter
8 ways to avoid winter workout rut
All the tips above should make your subject line spicy and interesting which will make your readers open your emails. After all, the goal with curiosity-driven, spicy and interesting subject lines that stands out are just to get your emails open.