If you’ve been marketing your online training services, you probably understand what funnels are.
You are probably curious about email responders, tripwire offer.
And you will end up complicating yourself and got lost in the process.
Here’s the thing.
It doesn’t have to be complicated.
This article is for fitness trainers who are just about to get into online training…
… but you don’t know where to start the marketing process.
It could be because you don’t know what to do, or are overwhelmed with so many information on how to market your services online.
You’ve been told to create 5-7 days email auto-responders, get some landing pages, learn some FB ads high deep targeting.
In this article, I am going to show you how Stesha Gulick, use a simple funnel to get clients to chase her every day.
Here's a quick info about Stesha Gulick:
Stesha is a certified strength and conditioning specialist, precision nutrition coach, Level 1 CrossFit trainer and a part-time engineer.
She helps CrossFit athletes to achieve health, fitness and performance goals by unleashing their inner bad ass. Becoming the best version of yourself outside the gym.
She takes care of your life outside the gym with nutrition.
Top athletes seek out custom nutrition coaching for peak performance - so should you.
You’ll improve your physical and mental performance in all aspects of life, inside and outside the gym.
Here are Stesha’s simple funnel:
First she ran a Facebook Offer:
One cool thing about using Facebook Offer is that it shows how many people are getting the offer.
Psychologically, if there are too many people taking up the offer, it means it’s something good inside. And your audience might be compelled to check it out.
Another thing is, the deadline. It provides a sense of urgency for her audience to take up the offer NOW.
When you are not so familiar with Facebook Ads, here’s a golden rule: Keep it Simple.
Don’t worry about advance targeting and all that stuff.
Facebook ads it’s pretty common sense. You just have to know what’s the purpose of the ads.
Most of the time, you want to show it to your targeted audience and you want them to click it to see what you offer.
Let’s say Stesha’s targeting crossfitters, she can just put in: ‘CrossFit’, ‘CrossFit training’, ‘High-Intensity Interval Training’ & ‘The CrossFit Games’ targeted to men and women around 20 years of age up to 45. And that’s it.
How I would improve this:
I would add some copy below the headline mentioning the main benefit they will get when getting the guide.
Inside, you’ll learn the secret top athletes use to achieve peak performance through nutrition and keeping your body in great condition off the gym.
Then, once people click this offer, it leads to the landing page:
The cool thing about her landing page is that, she doesn’t have to put a lot of copy in it to convince people to sign-up.
The real secret why it’s effective here is the headline.
‘For CrossFitters Only’.
It’s specifically mentioned the audience.
Imagine a CrossFitter, whether new or advance, they will relate to this.
One thing I will change in the copy, probably explain what will happen when you unleash your inner badass, improve performance and get lean.
Probably just a sentence below that sub-headline.
So once people subscribe, they go through her email responders and that’s where she started selling her main services.
That’s it. It’s pretty simple.
Facebook Offer → Landing Page → Emails Automation → Sales Page
3 things you can learn from Stesha:
#1 Use her own result as a living proof
Proof is a big thing in marketing. People won’t believe your claims once they see some proof. It could be testimonials, statistics or show by example.
For Stesha, she uses her own body and her results in Crossfit competitions to prove that she’s doing things right apart from her certifications.
This works really well especially when advertising to the local markets.
Of course, this works wonder online too.
#2 Your sales funnel doesn’t have to be complicated
When you look at her offer and landing page, she doesn’t have to put in a lot of copy in it. Plus her funnel wasn’t complicated at all.
Yet, there were trainers who over-complicate this process which resulted in not getting anything done.
If you are new to the online marketing world, it’s basically just a matter of doing it without thinking that much. Put your ads out there and start offering to people.
The moment you stop advertising your stuff, that’s the point where you won’t get any leads because people don’t know what you offer.
This kind of simple funnel can be done in less than an hour. You don’t have to craft 15 days email-autoresponders if you don’t know how. A simple welcoming email will do.
All the advanced marketing funnel stuff can be done in the future once you get the hang of it.
#3 Highly targeted niche makes it easier for the audience to relate
When she mentioned ‘For Crossfitters Only’, I knew that her landing page will work wonder.
That’s because, the deeper you niche your audience, the more relatable it is for your audience to relate.
Here’s what Stesha offered:
Apart from this simple funnel that you can model, if you are a fitness trainer and you want to help your client to achieve a better result.
Stesha offered help in basic nutrition principles, macronutrient ratios, workout nutrition, nutrient timing, mindset practices, and counseling clients… etc.
Why this will be great for you is that you can use what she shared with you and use it to get results for your clients as well as adding more value to your services.
After all, you can try what she teaches to your own body as well. You will be able to advertise your personal training services by advertising your own body (just as she did in order to get all of her local clients).
People desire that and if they see that you have it, they are already bought in to your program. It’s incredible how easy it is to sell your services when you are lean, radiant, healthy, and happy.
If you think this is something for you, go ahead and click here to hear what this is all about https://www.strengthbynutrition.com/services
If you’ve been wondering how to get clients online, and you’re stuck with not doing anything… it’s probably because you are overwhelmed with all these ‘tactics’ of online marketing.
Marketing doesn’t have to be complicated.
It’s a matter of you doing stuff.
All the advance stuff can come up later on in the process.